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Small Business Guide to Social Media Marketing

Once you’ve made your business known, you’ve passed the first milestone of your entrepreneurial journey. Thanks to the power of social media, it is now easier than ever to get your audience talking about your brand. Leverage this tool for your small business and make it big in no time.

Did you know that the average person has more than five social media accounts and spends about two hours every day on social media. So, if you haven’t already, it’s time that you position your brand as something that people absolutely have to talk about!

Why social media marketing?

Facebook, Instagram, Twitter and other social media platforms have made it easier for people to discover and connect with brands and businesses across geographical boundaries. As a result, they have become incredibly important digital marketing tools for small businesses seeking to reach new markets, connect with their existing audience, and get an edge over competitors.

These channels can also help to generate leads and increase your website traffic and conversion rate as well as focusing your marketing efforts and reducing advertising costs. When it comes to building hype for upcoming product releases, events, sales, and other promotions through influencer marketing, social media is undoubtedly the way to go.

By sensing the pulse of discussion on social media, you get instant feedback about how valuable your content is proving to be. But that’s not all. Since you also get to know “what works”, you can revamp your content strategy in no time. The best part? You can be sure that the strategy WILL work and don’t need time to test it first.

How to maximize your social media presence?

  1. Begin a conversation

As per Facebook’s algorithm, those posts around which there has been a lot of interaction become more visible. In other words, if the audience is not interested in the content delivered by the post, Facebook won’t increase its reach. And in order to make people keep using the platform, they need to show only relevant and interesting posts.

So, keep interacting. Upload posts that have scope for the users to respond not just with a ‘Like’ but also with comments. Posting consistently is also important for maintaining follower activity and interest.

  1. Show that you care

Besides value, customers often seek an emotional connection with a brand. There are more chances of them associating with the brand if they feel that their philosophies align well with the brand’s. So, once in a while, shift the lens from “how good your product or service is” to “how it makes a real difference in people’s lives.”

At the same time, mention the names of other brands and people who have supported your business in any way. Give recognition to their tweets and posts by following their pages, liking and commenting on their posts, and supporting their cause. Through this, you will win the loyalty of your customers and strengthen your professional relationship with those who have supported you.

  1. Sell something new

Novelty makes everyone more interested in what you have to offer. This doesn’t necessarily mean that the entire product or service has to be entirely new. Just ensure that there is something pleasingly new in the entire customer experience. This is a small yet significant way to make a signature statement and win the hearts of your clients. It could be something as simple as giving some discount on the customer’s next purchase or giving them access to exclusive limited-time deals.

It’s important that you send this messaging out through social media. You can do this by telling your customers to click a picture of themselves with your product and upload it on social media while tagging the company name.

  1. Make one social media platform your primary focus

Small businesses don’t have the time or resources to be equally active across all social media channels. So, it’s important to understand which platform your customers use most and how they are using it, especially where they are leaving reviews or interacting with your brand. You should allocate more time and resources to monitoring and interacting on this platform, since it has the most potential for generating leads and improving customer service.

Focusing down on one platform will give your followers a place where they can always reach you. After all, when someone is looking for a solution, the last thing they want is to waste time in getting to it! However, be aware that you need to keep doing research on where your audience is drifting and, accordingly, shift focus.

  1. Use as many visuals as you can

Audience attention spans are shrinking. This has made visual content all the more important. You should try to focus on photos, videos, and GIFs as much as possible. At the same time, don’t overdo it. Balance it out. Once in a while, write a line or two as the caption to the visual you’ve uploaded.

All in all, social media is the most effective digital marketing (and free) tool that gives your business a smooth landing even after a difficult flight. As a small business owner, if you do not harness the power of this tool, the chances are that you’ll need to bear the burden of mounting costs sooner or later. If you don’t have the time or resources to dedicate to creating and maintaining a quality social media presence, you can always outsource the work to a trusted digital marketing agency.

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