Digital marketing is a direction that includes the promotion of services and goods using digital technologies used at all stages of interaction with consumers. It differs from web marketing in that it uses not only the World Wide Web, but also offline tools. It is used to develop, create and further promote the site. It consolidates strategies that help support the brand, enhance sales and build the company’s image.
What are the Tasks of Digital Marketing?
The main task is to attract and retain clientage for biz, it is a well-known fact, but it’s purposes are wider than you think. The digital marketing can be used for the following purpose:
- Involving users with primary communication with the business and reducing the costs of it;
- Reducing the time to establish personal contacts with clients when making a purchase;
- Increasing consumer fidelity and expanding the audience of regular clients who are ready to make a repeat purchase;
- Attracting and retaining the target audience for subsequent use of contacts.
It performs a full range of marketing tasks, but uses the websites as the main channel of interplay with the audience.
Basic Digital Tools
The main tools include tools that help the digital marketer reach the target audience, interact, transform their interest into purchases and retain them for repeat buying. The main digital marketing tools are as follows:
- Contextual advertising. It consists in placing advertisements on thematic sites.
- SEO promotion — raising the advertiser’s website in the search results for thematic queries.
- Banner advertising — placement of graphic banners.
- TV and radio advertising. It costs much more than online ads, but it allows you to gain the maximum consumers of different ages.
- Native advertising — publication on third-party resources of materials that encourage the purchase of a product/service.
- SMS mailings.
- QR codes offline.
- Viral advertising. It provides for the creation of content with provocative content, which is why users themselves will distribute it on the network.
SEO optimization in Internet marketing is one of the most effective tools for resource elaboration. To achieve the highest result it is necessary to find a professional SEO agency. It is the refinement of the site necessary to grow its position in search engines and traffic from there. First of all, optimizers make the Internet resource more convenient, useful and attractive to the user.
How to Choose Tools, Channels and Resources
It all depends on the promoted product and the people for which it is intended. For young people, promotion through social networks and video advertising is suitable, for middle-aged people — through bloggers and opinion leaders. In any of the cases, an integrated approach is needed to cover the entire possible audience. This will help you get the most out of your efforts.
Running successful advertising campaigns requires time and effort to develop and implement, as well as certain knowledge and experience. In order to effectively allocate the budget and achieve high results, it is recommended contacting a professional SEO agency who will close all requests on this sphere and you will have time to run your firm.
Using services of SEO agency you will be able to see such advantages:
- Advertising in the digital environment is usually much cheaper than other types of promotion.
- The majority of the solvent population of the planet uses the Internet to one degree or another.
- People of all ages, demographics, genders, interests and social groups can be found on the internet.
- Targeting tools help you set up your ad so that it will be shown only to the right target audience, which must be defined before the start of the ad. This helps you spend your advertising budget much more economically
- On the Internet, you can communicate with your client in real time, even if he is on the other side of the world.
- The internet is still trusted, while other sites are already much less trusted.
The task of a firm specializing in this direction, as Shtudio, is not a one-time adjustment of instruments, but the continuous development and scaling of the enterprise through its channels.
In cooperation with such agencies as Shtudio, you can create a world-famous brand through versatile promotion among a wide audience. As a result, you get a fully promoted turnkey business — an ideal internet resource from the technical and user side, which will grow in positions and collect traffic from search engines, advertising, social networks, as well as thematic sites.
Studying the target audience, launching ads and collecting leads is not enough today. It is necessary to identify the needs of your audience and conduct a dialogue with them based on their preferences. The cost of Shtudio agency services depends on the number of connected traffic sources, as well as the list of additional works. The profitability of your business will grow along with the increase in traffic.