The evolving nature of sports puts us in a position where we ought to ask ourselves, how is the evolution of the sports ecosystem going to define the future? There have been numerous attempts to achieve that, including through the introduction of new Australian bookmakers, which have relied on widgets, fan-focused initiatives and more to derive on better engagement.
Many sports teams have signed various partnerships with broadcasters to introduce some games that can be played right on the screen. New Aussie bookies often try to tie the experience of watching sports with the experience of placing a wager at Aussie bookmakers.
FuboTV is perhaps one of the best examples. The company started as a purveyor of on-demand sports streaming, but it has evolved to feature numerous on-screen games, too. New betting sites Australia often use the FuboTV product towards innovation. With a subscriber base expected to reach 920,000 by the end of 2021.
Meanwhile, esports is shaping as another interesting booster of engagement, not just at new bookmakers Australia. Established sports leagues covered by new bookies Australia, such as the NFL and the NBA, have active partnerships with esports organizations. The NBA even hosts the NBA2K which it treats like a “part of the family,” as per the words of NBA commissioner Adam Silver.
Engagement is going well outside screen time. Activations and brand signage are available all over the place. Betting agencies Australia focus on promoting various messages that strike home and resonate with sports fans in new and exciting ways. The NFL is known for its use of authenticity as its main selling pitch to attract more people. While some prefer to bet online Australia, sports are finding a new and original concept to be introduced to their sports fans.