Since 2018, the Australian government has been making more than $6 billion every year from the gambling industry. The people at the top have realized how lucrative this sector is and have created a situation in which it can flourish. Now, the country is a ripe spot for investment as the iGaming sector continues to go from strength to strength. Aristocrat Leisure’s recent move to purchase software giant Playtech highlights how Australia’s power in the iGaming industry can’t be ignored.
More People than ever Gambling Online in Australia
More than 86 percent of people in Australia now have access to the internet, and this increased accessibility has helped drive the iGaming industry forward. In a study from the Australian Gambling Research Centre, it was discovered that 78 percent of Australian gamblers now do so online, up from 62 percent in 2020. At this rate, there’s a chance that nearly 100 percent of gambling could occur online in the future.
Aside from the ease of access to online casinos, this significant rise has been down to the improved offerings and features of sites in the country. Players now have more choice than ever before, so this has led to a rise in quality as businesses seek to get the edge on the competition. There has also been a massive surge in the availability of special offers.
Take PlayAmo Casino Australia, for example, where the core message to players is that they can feel at home with a generous welcome package. New players can claim 100 free spins and a 50 percent deposit match, meaning that they can test some aspects of the site for free before using their own funds. With offers like this online, many Australian players prefer playing online, demonstrating the massive potential of the industry.
Aristocrat Leisure Now One of the Largest Players
Another indicator of Australia becoming one of the global powerhouses of iGaming is the recent move to purchase Playtech by Aristocrat Leisure. The Australian gambling equipment maker has made its name mainly through the production of pokies machines that can be found up and down the country. Clearly, though, the company has witnessed the pressing need to boost its online operations to keep up with modern trends.
Aristocrat offered to buy the Isle of Man-based firm for $3.7 billion at the end of 2021. The deal would lead to a merger of the two companies’ vast portfolios and could create an industry behemoth that other businesses would find difficult to compete with. All eyes will be on Australia now, as other major conglomerates may also be looking to make deals to gain a stronger foothold in this fertile iGaming market.
With deals like the Aristocrat Leisure and Playtech acquisition on the cards, and the rise in iGaming players in Australia, it is wise to expect even greater things from the industry in 2022. Other nations will be eying Australia enviously and may try to copy some of the country’s methods that have allowed the industry to thrive.