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NS Woolworths Group Co., Ltd. (ASX: WOW) Today’s stock price is fluctuating in the news that customers are dissatisfied with the latest promotional campaign.
Woolworths announced the Woolworths Bricks campaign last month. Since then, collectable building blocks have been launched in the company’s supermarkets.
However, some customers complain that many stores have sold out their collections in just one week.
Woolworths is currently priced at $ 39.35, 0.03% higher than the previous closing price. It was in the red in the morning but hit a low of $ 39.29.
Despite its rocky performance, Woolworths shares are doing better than the wider market. NS S & P / ASX200 Index (ASX: XJO) is currently down 0.5%, down 37 points at the time of writing. Moreover, all Ordinary index (ASX: XAO) is also down 0.45% today.
Let’s take a closer look at the frustration felt by some of the supermarket giant customers.
Woolworths shares are declining today in reports that retailers have run out of their latest collections.
Woolworths was recently launched Woolworths brickA collectable set of building blocks that customers can use to build a miniature version of a sustainable Woolworths supermarket.
The campaign started last Wednesday. However, in New South Wales and the Australian Capital Territory, many retailers report that it will begin on September 22nd.
Shoppers can receive one brick for every $ 30 spent on groceries through Woolworths. There are 40 bricks to collect, with miniature versions of solar panels, checkouts and trolleys. Model delivery vans with floor and front doors, electric trucks and starter packs are also available for purchase.
Bricks are made of 80% recycled material Terra cycle..
However, the company’s latest campaign seems to have been more popular than expected.
A shopper posted on the company’s Facebook page complaining about the lack of Woolworths bricks in local Woolworths stores and supermarket online stores. Woolworths responded to complaints that bricks were so popular that they were only available until they were out of stock.
Motley Fool contacted Woolworths for comment on the Woolworths Bricks campaign, but did not respond in time for the release.
Woolworths stock snapshot
Despite today’s weak performance, Woolworths shares are having a good year at ASX.
It is now 13% higher than in early 2021. It has also risen by 22.5% since this time last year.
Woolworths (ASX: WOW) shares are struggling in brick frustration
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