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Why Australia Should Call Super Rugby Herrera



After Super Rugby Trans-Tasman, the question is: What does the future of Australian rugby look like?

It’s not hard to understand why the question has surfaced after breaking down the 23-2 win rate in New Zealand’s favor. The Australian team’s performance at Super Rugby has been sluggish year-on-year, and Australia is beginning to wonder what the benefits of staying in New Zealand will be.

The truth is that Australia might want to say goodbye to Super Rugby Trans-Tasman.

Let’s look at the facts. Australian fans want more Derby and fewer Trans-Tasman matches. This year, the Super Rugby AU final between the Reds and Brumbies attracted 400,000 viewers in Australia. This is one of the highest ratings in Australian rugby for many years.

(Photo by Bradley Canaris / Getty Images)

In the Super Rugby Trans-Tasman final, only 75,000 viewers were managed in Australia. This was probably a Kiwi expatriate. After all, Bruce is Australia’s second most supported Super Rugby team.

Increasing the number of views on TV means increasing the payment of broadcasting rights for rugby AU, which is struggling to raise funds. So why seek an opposite future that is less valuable than domestic improvement? Sure, it’s better to grow your game nationwide and increase your bottom line than to see your team lose games and viewers every week.

Last year, George Alovinson’s Sydney Morning Herald report About the results of the Genba Group’s survey of Australian rugby. The UK-based group has discussed commercial and broadcast rights in Australia with FIFA, NRL, Tennis Australia, Cricket Australia and Formula One. Worryingly, the consultant found some alarming signs based on 15 years of crowd and Super Rugby broadcast data.

In Australia, rugby has fallen into the ninth most popular sport in New Zealand compared to the first. Since 2013, the number of spectators has decreased by 43%. This raises the question, what ambitious talent would want to play rugby? It’s no wonder Angus Crichton, Kaylun Ponga, Jaydon Sua and others want a glittering NRL career and financial incentives that the union can’t offer.

In conclusion, the consultant group has labeled Super Rugby as a poor investment. 60% of the games are of low value to Australian broadcasters and have little interest to Australian rugby fans. The Australian Derby is a game of keeping food on the table at Rugby AU, which is why Foxtel has been paying for it for so long.

So where are we going from the end of Super Rugby? The Gemba Group also suggested that Australia should create its own domestic league similar to the British Premiership.

Shute Shield and Queensland Hospital Cup teams, traditionalist, tribal and private investments are used to increase the popularity and broadcast rights of rugby. This will allow the current Super Rugby team to become the state national team, allowing rugby AU to focus on the route.

New South Wales Waratas Isaia Perese is watching

(Photo by Joe Allison / Getty Images)

However, as the fan base is already established, it may be wise to promote and relocate certain teams to expand Super Rugby AU. See the Fitz Roy Lions moving north to join the Brisbane Bears at AFL. Perhaps one day you’ll see the Gold Coast Marlins and the Western Sydney Two Blues.

The expansion gives Australia the opportunity to expand its pool of players and keep more players in the country, rather than looking for contracts abroad. New Zealand can even start its own competition with Fijiandurua, Moana Pacifica, and perhaps one day in the future, with the return of the Central Vikings.

Many do not agree that Australia goes alone. Often, the same fallacy is repeated. Only by playing the best will you get better. Sure, after 25 years of best play, the Australian team would have been more competitive, but in the last 19 years, the Australian team has become less competitive.

Then there is the Bledisloe who lost for 17 consecutive years. Sure, Super Rugby isn’t helping Australian players grow, so why keep playing best when they aren’t helping you improve? England played once with New Zealand between 2015 and 2018, but lost and came back to knock out the All Blacks from the World Cup semifinals.

Australia is most likely best to be a villain to secure its future, but the Australian team may not end up playing against the New Zealand team.

Both Bernard Laporte and the Japan Rugby Football Union want a Club World Cup featuring Australian and New Zealand teams. Auckland Blues agrees with this, according to a recent report.

Perhaps even the World Club Challenge-like trophy between the NRL and the Super League will be the day when the best Australian and New Zealand players will face each other in the series.

Whatever the future, there is one thing that is certain. That is, Super Rugby is broken and not feasible for Australia. Rugby AU should carefully consider all options and choose the ones that will benefit Australia. The option may just be at home.



Why Australia Should Call Super Rugby Herrera

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