Vacancy rates for digital advertising jobs have doubled in a year

NS Liv Croagh October 21, 2021 Read for 2 minutes

IAB Australia has released the first industry talent report. The results show that the job openings in the digital advertising and ad: tech industry have more than doubled in 12 months.

The report reveals that job vacancies exceed 9 percent, as increased market demand is due to pandemics. The report states that this surge was caused by a combination of strong market growth, visa rule changes, and a shortage of new talent in the employment market due to border restrictions.

Previously flooded with foreign talent, the market is now limited to local talent pools. In addition, the Australian market is flooded with new, large-scale global organizations, putting pressure on talent and increasing costs.


The salary increase also contributes greatly to the opening of the market. The salaries of successful hires have increased by 10-20%. Twenty-eight percent of organizations are increasing offshoring of local work to manage shortages. Over the last 12 months, poaching has increased, growth has slowed, and productivity has declined. The organization reports that it is considering investing in the Australian Army.

Global opportunity

Gai Le Roy, CEO of IAB Australia, said:

“Although our industry has high recruitment rates worldwide, problems and ongoing risks in the Australian market are heightened by extended border restrictions and changes in visa rules, which can have a significant impact on the entry of foreign talent. There are already global organizations looking to reduce their investment in the Australian market due to talent shortages and costs, “she continues.

Additional findings show that, despite marketing as a predominantly female-dominated industry, senior positions are dominated by men. Almost three-quarters of the senior leadership role in commercial management is played by men, and seven-tenths of the marketing role is played by women. The findings also show that 9 out of 10 men have technical and engineering roles.

Vacancy rates for digital advertising jobs have doubled in a year

Source link Vacancy rates for digital advertising jobs have doubled in a year

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