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The “BeReal” app asks users to be authentic. Will it stand the test of time?

A “real” friend is the app’s promise.
A notification is sent once a day giving a two minute grace period. During this time, please be sure to “authenticate” and take a picture of the current situation. A little girl was asked to “be real” at her grandfather’s funeral the other day. She later shared that experience on her TikTok.

It also gives you the chance to see what your friends are up to. Only after posting a candid photo of yourself can you unlock your friend’s photo. To some extent, at least some of the pressure to stage or curate her life online is mitigated.

There are also other obstacles designed to maximize your chances of reliability in your app.
It is recommended not to retake the photo. If you do, your friends will share how carefully you tried to capture it. If an image is taken with a delay, it will be labeled accordingly.
This shot captures photos from both the front and rear cameras, so you can see what is in the frame and what is behind the camera.
BeReal has no likes, profiles, follower counts or filters at all.
The app also relies on the implied shame of being a user who takes the “relaxed” platform seriously.

For example, posting five hours late when you’re doing something fun is cruel.

BeReal: Australia’s most downloaded app right now

Despite or because of the big difference between BeReal and other social media, the app is becoming more and more popular. Launched in 2019, the French-founded platform is currently the most downloaded app on the Australian Apple App Store.
For 25-year-old student Emma Hilton, the app examines the calmness of life and the majority of time spent performing boring yet mundane tasks.

“Most of the time I’m just in bed, and I think that’s half the beauty,” Emma said. feed.

Emma Hilton has been using “BeReal” for a month now and says the “low stakes” app gives her a glimpse into her friends’ lives. credit: attached

“After a day doing really fun things and being out and about, when I lie down and scroll through TikTok it turns it off,” she added with a laugh.

Emma, ​​who has been using the app for about a month, admits to delaying her snaps from time to time.
“Even if I wasn’t real right now, the few people I have would really appreciate it,” she said.

“Sometimes if you sleep too much in bed, you wait until you make dinner, which is never fun.”

Her friendliness is also her charm. On the app, she is just her and ten or so close friends. She believes that’s why it works.
Instagram posts are the highlight of your life. It’s very unnatural no matter how you use it.Because you want people to have a certain perception of you. [BeReal] teeth. “
The lack of endless scrolling is also a selling point.

“It’s effortless and takes up very little of my brain and my day. You’re kind of immersed and immersed,” said Emma.

Will it stand the test of time?

Tama Leiber, Professor of Internet Studies at Curtin University in Perth, who studies social media, is a staunch disbelief. He said the app’s premise and novelty wouldn’t last long.

“Authenticity is the great myth of social media, nothing is real on social media,” Lieber said feed.

“Social media is framed and performative. This just does it in a different way.”
Joe Price, who has been with the app a little longer than Emma, ​​joined in April and said it fell out of the app’s initial mission statement.
“I haven’t used it very seriously, so I’ll hold off on adding more photos until something interesting happens,” the 37-year-old said. feed in a message.

“I appreciate that you treat it like a challenge to take pictures every day, because otherwise it would be very boring to watch.”

What can human nature tell us?

Ash King, a psychologist and researcher in the Cyberpsychology Research Group at the University of Sydney, said that while the app makes a clear effort to achieve its goals, it is not the way users see it in others. He says it remains a social media platform that reveals only what it wants.
She said being able to gain followers means that users, consciously or unconsciously, start curating what they post.

“There is nothing an app can do for that. We are social creatures built to seek status and community. and more likely to find a way to seek community. feed.

On Twitter, one BeReal user foresaw the sentiment, “Have you ever seen a BeReal notification and ignored it because you were overwhelmed?”
King adds that there is one ray of hope.

“But one conclusion of the app is that it could encourage people to think about how they spend their time…if you’re curious about what BeReal ‘memories’ contain, maybe It’s a call to re-evaluate how you spend your time. Do you prefer your life to be seen?

Refreshing…for now

Lieber said most of the other established social media platforms are “starting to feel bloated.” He said BeReal’s simplicity is refreshing so far.
At this time, the app does not have any privacy or security concerns compared to other apps, and users are fully aware of the risks of disclosing their whereabouts at any time, he said.
But one of the big “what ifs” that will determine its survival is how to make money. Leaver suspects the company is following a common business model of attracting users before monetizing the platform with ads.

“The only way it will stay relevant is by slowly building the tools that every other platform has,” he said.

A collage of a man looking at a coffee, a man looking at a drink. Photo from Instagram page.

Tim Hill of BeReal and Instagram. credit: Attached.

Tim Hill, a user of the app since June and founder of the social media analytics app, says the founders need to feel comfortable not being number one if they want to stay true to their purpose. If you don’t, you’re going to get lost in the competitor’s space and lose your core message.

“They have to be satisfied with the niche and know that it’s not going to be a mass-accepted app. That’s probably the path to really solid use, and over time it’s going to piss people off. I don’t think there is a way.”

The feed is soliciting comments from BeReal.

The “BeReal” app asks users to be authentic. Will it stand the test of time?

Source link The “BeReal” app asks users to be authentic. Will it stand the test of time?

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