Australian fintech Openpay Signed on as an official Binau Payer (BNPL) partner for the Melbourne Storm Rugby League Club.
The new partnership includes category exclusivity in all home games, partnerships, signage rights, and access to Storm’s more than 1 million social media fans.
Openpay CCO’s Dion Appel said the partnership will further position Openpay in national demographics, highlighting the brand’s commitment to fans and sports members, from top to grassroots.
“Openpay is a league dominated by New South Wales and Queensland and is headquartered in Melbourne alongside four Premierships, high-performance teams and Storm, the only NRL club based in Melbourne. But that’s not the only reason we’re excited to be a partner. Providing BNPL to local sports clubs is very unique to Openpay and this partnership is professional level. We believe it will help support efforts from to grassroots sports, “Appel said.
“We are passionate about enabling Australians to participate in sports. It helps people spread the cost of buying goods in games or trains with friends and family. Helps to get sports equipment for or sign up for a local sports club. Their life. “
As a proud partner of the club’s team song, the Storm partnership has expanded its brand in Openpay’s home gaming through LED signage and big screen TVCs in the club’s changing room, with all the remaining digital and social channels. Benefit from sharing a strong voice. 2021 season.
Storm CEO Justin Rodsky said it was exciting for global fintech companies to partner with clubs.
“Storm is fortunate to have such great support and connections from the Victorian community, so we are very pleased to have another partner born and raised here in Melbourne join the Storm family.” Rodsky said.
“When we sit with our partners, we talk to them not only about commercial opportunities, but also about the value and benefit adjustments we can provide together to the storm community.
“By partnering with Openpay, we see great potential and benefits for our commercial partners, members and fans, and we hope this partnership will grow over the years to come.”
Last month, Openpay announced the Openpay Community Fund and a new national pilot program to support grassroots sports organizations.
The fund awards a total of $ 50,000 and has 200 grants, each worth $ 250, used to upgrade local events, club facilities, equipment, or club merchandise.
Openpay signs on as official partner of Melbourne Storm
Source link Openpay signs on as official partner of Melbourne Storm