The Government of New South Wales has announced a new tourism campaign to sell the state to domestic and international visitors when the state reopens.
Prime Minister Dominic Perrottet and Tourism Minister Stuart Ayers launched an advertising campaign titled “Feel New South Wales” on Sunday.
It features some of New South Wales’ most valuable locations and a cover of Nina Simone’s 1965 classic Feeling Good by Northern Beaches artist Azure Ryder and Sydney-based band Breeze.
The campaign costs “millions of dollars” and has so far been allocated about $ 10 million to promote on television, printed matter and social media.
“We relied too much on buildings, the (Sydney Harbor) Bridge, the center of the opera house, and the harbor,” Ayers told reporters.
“They are very beautiful. It’s definitely. But this campaign goes a little beyond them and aims to make them always there.”
Ayers said the campaign was already underway before the pandemic, but will help the industry recover as national and international borders reopen.
“I think we’re the way to tell all the tourist operators that have made it difficult for us to be right behind you in the last 20 months,” he said.
Since the 106-day blockade in Sydney ended earlier this month, Ayers said hospitality bookings have increased by 100-200% and Sydney hotel occupancy has increased by 20-25%.
He admitted that they were a relatively small number, but described them as “green shoots.”
Perotet said the new campaign is domestic, even though only Australian citizens and their families, who have abolished mascots for fully vaccinated foreign tourists since November, are allowed to enter New South Wales first. He said it targeted not only tourists from Australia but also foreign tourists.
“This isn’t a short-term play. It’s a long-term play for our state,” Perotet told reporters.
“We want people to stay, visit the rest of the country, come the world and feel and experience the best that our state offers.”
NSW Announces Post-Blockade Tourism Campaign
Source link NSW Announces Post-Blockade Tourism Campaign