The United States has seen a massive boom in the online gambling industry over the past few years. With more and more states legalizing and regulating online gambling, it seems like the whole country is getting in on the action, albeit slowly but surely.
We already know that the gambling industry has been able to grow and be successful in other parts of the world, with Europe having shown strong results for the industry, but what about other parts of the world? Is Australasia set for its own iGaming boom?
In this article, we take a look at whether Australasia could be set to follow in the footsteps of the US in regard to experiencing its own boom.
What contributed to the iGaming boom in America?
It would be wise to take a look at the American market first and understand why it had been able to experience its own boom. There are a few key factors that have contributed to the success of online gambling in the US.
Firstly, there is a huge population of potential gamblers to tap into. Secondly, there is a general acceptance of gambling as a pastime in the US as attitudes have started to change from old traditionalist views. And finally, there is a well-regulated framework in place for online gambling operators to follow. All of these factors are present in Australasia as well, which points to the possibility of an iGaming boom in the region.
The Australasian Market Is Ripe for iGaming Expansion
There are a few key markets in Australasia that are particularly ripe for iGaming expansion. The first is Australia. Australia has always been a gambling-friendly country, with casinos and other gaming venues dotted all across the landscape. But with more and more Australians leading busy lifestyles, there is an increasing demand for convenient, accessible ways to gamble, which is perhaps why we have seen the demand for sites that list the best places to play online pokies for real money continue to increase in the last few years.
Naturally, online gambling ticks all of those boxes, which is why we’re seeing more and more Australians getting involved in iGaming.
Another market to watch is New Zealand. Unlike Australia, gambling has always been tightly regulated in New Zealand. However, there have been changes in recent years, which could lead to some major changes in the way that Kiwis gamble. Currently, it is deemed illegal to online gambling to be provided domestically, however there are no rules that ban the use of the internet to gamble online at an offshore platform. This could then allow the country’s gambling market to boom further, as could changes to the law in the future.
The Future Is Bright for iGaming in Australasia
All signs point to a bright future for iGaming in Australasia. With large populations and a growing appetite for convenient ways to gamble, Australia and New Zealand are poised for an iGaming boom similar to what we have seen in the US over the past few years.