Impossible Foods Brings Plant-Based Products to Australia

Based in California, Impossible Foods has arrived in Australia and New Zealand with its flagship product, Impossible Beef Made From Plants (or Impossible Burger), and is currently sold in over 150 restaurants, including: Grilled When butter..

“Launching in Australia and New Zealand is another big step towards bringing delicious and sustainable options to all markets around the world,” said Dennis Woodside, President of Impossible Foods.

“In both countries, there are some of the most enthusiastic meat eaters on the planet. We know they will love the impossible beef.”

The goal of Impossible Foods is to build a truly sustainable global food system that will satisfy all cultures and cuisines. The company’s expansion into the Australian market, one of the countries with the highest per capita meat consumption in the world, marks the third international market launch in the last 14 months.

Named New York Times Top Plant-based Hamburger, Impossible beef Rival is ground beef It has a juicy taste, is made from high quality plant-based ingredients and is packed with 18.8g of protein per serving. It is also an excellent source of iron and fiber, free of animal hormones and antibiotics.


Grill’d offers the Impossible Burger series such as Impossible Simply Grill’d, Impossible Cheeseburger, Impossible Garden Goodness and Impossible Australian.

“We are very passionate about making delicious burgers that are healthy, sustainable and most importantly, so we are Australia’s first national restaurant group to add Impossible Beef to our menu. I’m excited to be, “said Simon Crow, founder and managing director of Grill.

“Impossible beef is the natural next step for grilled in our mission to challenge the status quo with innovative, healthy and sustainable products. Guests can enjoy the new Impossible series at Grill’d. I can’t wait. “

Grill’d Impossible Australian burger.

As a longtime fan of the brand, Butter Sydney co-owner and executive chef Julian Cincotta wanted to make Impossible Beef the first plant-based meat alternative to butter.

“We love how Impossible Foods has tackled the issue of climate change by producing plant-based meats that actually taste and function like traditional meats,” Cincotta said. Says.

“I’m very excited about what I can make with Impossible Beef. It’s a versatile product that allows me to make my range look really good.”

Butter offers Impossible Cheeseburgers and Impossible Classic Burgers at Chatswood and Parramatta outposts, releasing amazing new Impossible Burger recipes every two weeks. Under the butter courier brand Mumma Julian’s, the team also offers impossible lasagna and impossible meatball subs for a luxurious home feast inspired by Julian’s Italian heritage.

In late November, Butter will launch an Impossible Pop-up in Rocks, Sydney, offering a menu made exclusively of Impossible Beef, including Impossible Chili Cheese Burgers, Impossible Cutlets, and American Impossible Chili Cheese Fried.

Details of the new Impossible Foods products will be announced in the coming months. To find out more and find restaurants that are currently participating locally, please visit:

Impossible Foods Brings Plant-Based Products to Australia

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