Endeavor Group meets the demand for more Asian drinks

BWS and Dan Murphy’s have doubled the range of Asian beverages in their stores as customer demand grows, and now they have more than 100 beverages to choose from.

“Customers are increasingly demanding more discoveries and trying newer and more interesting drinks. Drinks made in Asia are especially popular with premium customers, especially among the Zoomers and Millennial generations,” Endeavor said. Samuel Lamb, Group Asian Beverage Sourcing Manager, said.

According to sales data from BWS parent companies Endeavor Group and Dan Murphy’s, shochu has achieved the strongest year-on-year growth, with Korean beverages leading the trend.

Shochu dates back to the 13th century and occupies 97% of the Korean liquor market. He appeared in a squid game and attracted worldwide attention, and “Shochu Glass” from the movie “Parasite” was nominated for Best Song at the 92nd Academy Awards 2020.

“Australian people enjoy Korean drinks like shochu and makgeolli, which is in line with the growing interest in Korean food and Korean pop culture,” Lam said.

“What makes this highly beloved beverage really popular is the variety of flavors. You can discover everything from blueberries and lychees to Americano!”

Makgeolli is one of the oldest alcoholic beverages in South Korea and is a lightly shining drink made from rice, water and a starter called Nuruk. In South Korea, you can tap Makgeolli in a small ceramic bowl.

“Makgeolli appears in many K dramas, which is why there is a lot of interest in this uniquely flavored drink,” says Lam.

Japanese domestic alcoholic beverages “Sake” and “Shochu” are popular in Australia, and sales of shochu have almost doubled in BWS and Dan Murphy’s in the past 12 months.

“Customers are looking to shochu because it has a unique flavor and a spirit that can be enjoyed in a variety of ways. Shochu also has more alcohol and calories than many other spirits like vodka. It tends to be low, “Lamb said.

Shochu is an ancient Japanese spirit that can be made from a variety of vegetables and grains, and we need to explore different flavors. Jiuqu, a type of fungus, is used in the fermentation process to give shochu a unique umami taste and is often simply referred to as “delicious”.

“When it comes to flavor, shochu is best described as somewhere between whiskey and vodka, with a rustic, flavorful flavor. You can enjoy it as it is or on a rock with a mild sweetness. You can also add a mixer, “says Ram.

Liquor is also popular in Australia, and the Endeavor Group will add another 12 liquors to retail stores in July. This almost doubles the range of sake. Six of these new liquors are Junmai Daiginjo (between $ 40 and $ 150), the expression of the finest liquor.

“Australian people enjoy exploring higher quality sake, especially Junmai Daiginjo, the finest sake. Junmai Daiginjo is chilled to enhance its subtle aroma and taste. Is the best, “Lamb said.

visit Dan Murphy’s website or BWS website To discover its expanded range of Asian drinks.

Endeavor Group meets the demand for more Asian drinks

Source link Endeavor Group meets the demand for more Asian drinks

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