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eftpos retail data reveals that Black Friday sales have moved beyond online to physical stores

At the Black Friday sale on Saturday, November 27th, retail music stores surged 336% each week, giving consumers all sorts of discounted musical instruments, musical instruments and accessories.New arrival eftpos In-store retail transaction data reveals.

Captured on Friday 26thNS November and Saturday 27NS In November 2021, eftpos data show that this year’s so-called Black Friday sales effect extends far beyond the purchase of online technology gadgets, allowing consumers to return to mass in-store shopping and discounts in various retail categories. Soared.

The peak transaction during the period shows that this category recorded a 144% increase as shoppers hit the aisles of their favorite department stores and consumers tried to get bargains.

eftpos CEO Stephen Benton said the increase in retail transactions is a welcome return to regular shopping in the post-COVID economy.

“This increase in personal consumption in local physical stores is certainly a welcome sign of an economic recovery,” Benton said. “Shopping in-store is a great way for Australians to show their personal support to local businesses. This eftpos data shows that browsing has made a big comeback before Christmas.

“These surges in weekly retail transactions show that Australians are enthusiastic about spending time in the store, especially with new food processor checkouts, clothing fittings, new TV highlights, and more. It’s a place you want to see and feel. “

Consumer electronics stores recorded a 94% surge on Saturday, November 27th. This is because many retailers have stepped up their promotional activities on key offers ahead of the upcoming vacation period.

Daily apparel and fashion also won the weekend, with family clothing stores up 78% on Friday, November 27th, and women’s and men’s clothing stores up 29% on Saturday, November 27th.



eftpos retail data reveals that Black Friday sales have moved beyond online to physical stores

Source link eftpos retail data reveals that Black Friday sales have moved beyond online to physical stores

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